A device business, not a product page.
Helped build a zero-to-one device-commerce operation spanning purchase, activation, inventory, fulfillment, support, and returns.
- 75%eSIM purchase mix
- 0→1device operation
- Full looppurchase to return
02 / Operating system
Device commerce operating model
- 01Merchandise
Unify catalog, pricing, and inventory.
- 02Checkout
Connect pricing, payment, and order creation.
- 03Fulfill
Orchestrate the order and delivery path.
- 04Support
Close the loop through customer support and returns.
03 / Problem
The constraint behind the outcome.
Selling hardware required an operating model spanning merchandising, payment risk, inventory, fulfillment, activation, returns, and customer support.
04 / Decisions
The product choices that shaped the system.
- 01
Model the device lifecycle end to end.
- 02
Treat payment and fulfillment integrations as product surfaces.
- 03
Prefer instant digital activation where customer and device eligibility allow it.
05 / Tradeoffs
The boundaries that made it operable.
- A broader catalog increases choice and operational complexity.
- Faster activation requires more eligibility and exception handling.
06 / Evidence
What the evidence can—and cannot—support.
Only the published eSIM result is quantified. Payment-rail and system-count claims remain under review and are intentionally omitted.
- Owner-reported outcomeeSIM purchase mix
eSIM reached 75% of the relevant purchase mix.
- Neel Jaiswal
- Owner-reported outcomePublished evidence
Neel helped build a device-commerce operation from zero to one.
- Neel Jaiswal