Hi, I’m Neel.I build ecommerce growth systems

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10+ years building customer-facing productsCommerce · AI · platforms

01 / About

About me.

I connect customer economics to the AI and platform workflows that have to deliver the outcome safely.

01 / Growth operator

I turn customer behavior into commercial growth systems.

I frame the customer behavior, economic outcome, and quality guardrail before a roadmap becomes a queue of page requests. The work connects diagnosis, experimentation, merchandising, checkout, service, and the operating model behind them.

02 / Agentic systems designer

I give every consequential action evidence and a gate.

Retrieval, memory, tools, evaluation, policy, and human approval are part of the agentic product—not downstream governance.

Commerce × AI operating loop Human governed

01
EvidenceRead the system
Funnel · intent · service · operations
02
DecisionChoose the next action
Hypothesis · confidence · guardrail
03
Human gateApprove consequential change
Owner · policy · rollback
04
ReleaseShip, measure, and learn
Outcome · exception · next cycle

03 / Builder + operator

I shorten the path from evidence to a governed release.

I use code, agents, analytics, and product craft to release, measure, and compound what works—without separating the experience from the systems teams need to run it.

Mint Mobile2023 purchase experience#1Value MVNO segment Verified official result

Independent commerce signal

Purchase experience ranked highest in its segment.

Mint Mobile ranked highest among value MVNOs in the 2023 J.D. Power U.S. Wireless Purchase Experience Study, Volume 1. Company-level recognition provides market context—not causal credit for one experiment.

Official study

Study score862 / 1,000Customer satisfaction index

Segment delta+51 ptsAbove segment average

Operating range10+ yearsEcommerce growth · agentic AI · enabling platforms

Career depth

From regulated delivery
to commerce + agentic AI.

Open a role to inspect its scope, selected systems, capabilities, and linked case studies.

012020—NowMint MobileSenior Product Manager · T-Mobile companyAI + commerce at scale

Role scope

At Mint Mobile, Neel leads eCommerce and AI-powered support across wireless and home internet.

Selected systems

Capabilities

Experimentation
GenAI
Home Internet
Device commerce
Payments
People leadership

022019—20Inspire BrandsProduct ManagerEnterprise integration

Role scope

At Inspire Brands, Neel led a Workday ERP rollout and API integration program.

Selected systems

Integration contractsMapped workflows, ownership, data contracts, migrations, and exceptions as one product surface.
Operational adoptionConnected implementation choices to training, workflow change, and measurable uptake.

Capabilities

Workday
APIs
ERP
Workflow automation
Change leadership

032016—19Best BuyProduct ManagerRetail self-service

Role scope

At Best Buy, Neel launched a digital device self-diagnostic and troubleshooting experience.

Selected systems

Digital diagnosticsLaunched online device self-diagnosis and troubleshooting around the customer’s actual problem.
Ownership servicesConnected device selection to contextual installation and post-purchase support.

Capabilities

Self-service
Diagnostics
Retail
Services attach
Customer journey

042014—16TargetProduct ManagerDiscovery + measurement

Role scope

At Target, Neel ran product discovery and built KPI dashboards to guide strategy.

Capabilities

Product discovery
KPI systems
Analytics
Experiment design
Decision systems

052012—14AllianzProduct OwnerRegulated delivery

Role scope

At Allianz, Neel owned backlog, prioritization, and Agile delivery in a regulated financial-services environment.

Capabilities

Product ownership
Regulated systems
Backlog strategy
Stakeholder alignment

02 / What I build

Commerce growth.
Agentic execution.

Four connected systems for finding value, acting safely, and compounding what works.

Below this frameScroll through four connected systems

01 / Ecommerce growth

Turn friction into compounding growth.

I connect funnel diagnosis, experimentation, merchandising, checkout, payments, and lifecycle into one measurable growth system.

+54.7%Homepage conversion

+77%Plans-page conversion

+10% AOVFlat conversion

02 / Agentic workflows

Give AI evidence, tools, and boundaries.

I design retrieval, memory, tool use, evaluation, and human approval as one governed workflow—so agents can act without losing control.

56%Contacts self-served

3.1 → 4.44CSAT

−34%Escalations

03 / Commerce expansion

Launch the operating model, not just the page.

I connect eligibility, catalog, purchase, activation, fulfillment, support, and returns into new revenue products customers can understand and teams can run.

33.4K → 64KCustomers in five months

+60%Promotion purchase rate

75%eSIM purchase mix

04 / Enabling platforms

Make every dependency part of the product.

APIs, data contracts, payment rails, observability, exception paths, ownership, and adoption belong in the product model—not in a handoff document.

PublishedAt Inspire Brands, Neel led a Workday ERP rollout and API integration program.

10–20%Contact deflection

~15%Services attach lift

03 / Selected work

Six systems.
One growth thesis.

Conversion, AI resolution, new-business launches, and enabling platforms—each with an explicit evidence boundary.

01 / Growth systemMint Mobile

Conversion, compounded.

Turned the purchase funnel into a disciplined operating system: diagnose the leak, intervene with a controlled test, protect conversion, then scale the winner.

+54.7%Homepage conversion+77%Plans-page conversion+10% AOVFlat conversion

Read case study

02 / New businessMint Home Internet

From eligibility to recurring revenue.

Owned product detail, eligibility, activation, and lifecycle experimentation for a hardware-plus-service journey, then instrumented the full funnel.

33.4K → 64KCustomers in five months+60%Promotion purchase rate+9.3%Conversion test

Read case study

03 / Conversational AIMint Mobile

Resolve the need, not just the message.

Shipped a GPT-based sales and support assistant with retrieval, memory, and tool skills, measured on resolution, customer satisfaction, and escalation — not demo quality.

56%Contacts self-served3.1 → 4.44CSAT−34%Escalations

Read case study

04 / 0-to-1 commerceMint Mobile

A device business, not a product page.

Helped build a zero-to-one device-commerce operation spanning purchase, activation, inventory, fulfillment, support, and returns.

75%eSIM purchase mix

Read case study

05 / Enterprise platformInspire Brands

Integration is a product.

Led a Workday rollout as an end-to-end data and workflow experience across HR, payroll, operations, and legacy systems.

Workdayenterprise coreAPIsintegration contracts

Read case study

06 / Digital self-serviceBest Buy

Help customers help themselves.

Connected purchase and ownership: online device diagnostics reduced avoidable support demand, while attached installation services completed the customer job.

10–20%Contact deflection~15%Services attach lift

Read case study

04 / Stack